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Customers aren’t biting on prize-linked savings accounts

The wind behind the introduction of prize-linked checking accounts is the intense competition between banks and credit unions for new customers, so prizes keep getting sweeter, Rogers says.

Could lottery-like prizes boost savings rates? Deposit accounts that offer customers a chance to win prizes can encourage sound saving behavior.

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Prize-linked savings (pls) accounts encourage people to save money by adding a lottery-like feature to deposit accounts. deposits into savings accounts or certificates of deposit (CDs) are held in a financial institution risk-free (just like traditional savings accounts or CDs), and depositors are entered into a drawing based on the number or size of their deposits during a given period.

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Prize-linked savings is the concept of using the chance to win a prize to incentivize personal savings. A prize-linked savings account or PLSA (also called a lottery-linked deposit account) is a savings account where some of the interest payment on bank deposits or marketing dollars are distributed as prizes based on chance.

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Can the lure of a lottery jackpot spur people to save more money in the bank? That is the question benjamin iverson wondered when he started researching prize-linked savings (PLS) accounts.

Almost equally important as account balances, the banks that are using prize-linked savings report the product is an excellent customer acquisition tool. For example, during the first year of introduction, the data we reviewed showed a growth factor of 158 new accounts per year per $100mm of total assets.

Prize-linked savings accounts exist in other countries, and they’re rather popular. While everyone loves prizes, they’re aimed at a specific part of the population: lower-income people who.

But even with a chance to win money, most customers still aren’t saving. Twenty-nine states now permit credit unions or banks to offer "prize-linked" savings accounts, according to the National Conference of State Legislatures. This year, Utah enacted a law and Georgia passed a measure that awaits the governor’s signature.

We decide to go to Aloha Mixed Plate because it is open the latest; we aren’t used to places closing at 9 p.m. at all. However my husband surprised me with a savings account he started when he.

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